An open house, a bottle of wine and thou

Attend an open house in Tiburon, California last week, and you might have received a bottle of chardonnay. REALTORS® and agents are giving away unique gifts at open houses to attract buyers–gas cards, gallons of ice cream, shoeshines, vodka tastings, free dog biscuits and spa coupons. “In this housing market, volume is really off; there’s limited demand,” says Mark McLaughlin, a Realtor with Morgan Lane, who is representing the home and gave out the wine. “We had a team meeting and came up with this and said, ‘Why not give it a try?’ It’s a really nice bottle of wine. It’s to keep the house in the top of their mind.”

Anne-Marie Siudzinski

Anne-Marie Siudzinski MS, AWHD, e-Pro®, Green, RSPS, SRES, is a senior information specialist for member support at the National Association of REALTORS®.

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