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Web appeal — do your listings have it?

We know that pictures draw interested clients to a house. Why not make the best of your listings by improving and updating them with videos?

“Early on, some agents popularized one style of virtual tour that emulates the feeling of being inside a room and being able to look around in every direction,” says a recent article in the Chicago Sun-Times. “But they’re less popular now because users complain they give the viewer a distorted, fisheye view of the home. Now many virtual tours are controlled motion videos, in which images are stitched together and the point of view pans across to create a movie-like effect.”

New, sophisticated technology allows for voiceovers, background music and red dots that allow you to navigate other photos.

(For more on getting the biggest bang out of your videos, check out our Field Guide to Using Videos as a Marketing Tool).

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