The Scarface Takes a Chance

This Month in Real Estate History 3/10

This Month in Real Estate History 3/10

In 1930 one of Chicago Real Estate Magazine‘s popular features was “The Realty Mart,” where real estate dealers and owners offered properties for sale or exchange with brokers.  In the March 22 issue an advertisement for the “Mart” mentioned one of Chicago’s most infamous residents.

Under the headline “The Scarface Takes a Chance,” the copy read: “Reports indicate that Mr. Capone runs some risks with his business and existence.  Not so with REALTY MART advertisers.  They pay only for those ads which produce results.  Phone yours to Franklin 9741.”

The ad did not run again.

A year later Alphonse “Al” Capone was indicted for income tax evasion and violations of the Volstead Act.  Found guilty on tax evasion charges, in 1932 he went to prison where he remained until 1939.

The April 12 issue of Chicago Real Estate Magazine” included a message of hope for Chicago and its gangland notoriety.  In a speech broadcast to the Chicago Better Business Bureau, Charles G. Dawes, U.S. Ambassador to the United Kingdom, railed against “the organization of a few contemptible un-American gangsters.”  Dawes predicted, “This generation of our citizens…will be remembered…as one which in its bare hands seized the venemous serpent of organized crime and choked it to death.”

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