Getting Creative with Yard Signs

Not haunted.  Indoor plumbing.  Love shack, baby. Phrases not normally seen on For Sale signs.  An article in the Wall Street Journal Developments blog highlights the marketing idea of Jake Palmer, a Canadian real estate agent. He likes using the quirky phrases on his For Sale signs as listings go stale.  For a house that had been on the market for a year, Palmer updates the phrases weekly to promote interest in the property.  Also, the price has been lowered over time to keep the house at the top of the local listing queue.  Palmer says “I’m changing that sign every week until the thing sells.”


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  1. I love this idea! I think buyers become more relaxed about the buying process when they think the Realtor doesn’t take themselves too seriously. It also cause a buyer to stop and take a look, saying “did that sign just say what I think it did?”

  2. Its kind of fun to see what else out there is being manufactured that isn’t so serious and can give a smile.