What We’re Reading: Nov. 3 – Nov. 9

The election and housing, social media analysis, and showing disasters

The election’s over, and whether your happy or sad, the world keeps spinning. Trulia’s top researcher tries to answer the question of what President Obama’s re-election means to housing.

In case you missed it: REALTOR Magazine had a great list of Top 10 Worst Home-Showing Offenses. Some were obvious: smells, mess, lingering owners, but nude photos of the owner (also the listing agent) was an interesting twist. Some of the comments to the article from other REALTORS are priceless.

The social media experts at NAR suggest using analytic tools like Facebook Insights or Google Analytics to analyze and improve social media efforts. Analysis can shed light on how to best connect with your users: do your followers respond to pictures, data, graphics, or personal stories? What types of posts garner the greatest engagement? Though we are all tired of reading/hearing/seeing anything election related, the Atlantic’s recent article on the presidential election offers some thoughtful analysis of this topic. Politics aside: how could a similar analysis of your own social media efforts improve your business?

Although credit card offers in the mail have slowed dramatically in the last few years, they haven’t stopped. Time gives you 5 credit cards that you will want to skip should they come through your mailslot.


Senior Information Specialist

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