New Books – January 2014

NAR members and Association staff can borrow up to three books for 30 days from the Library for a nominal fee of $10.

Members and staff can also borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.

Handbook of Public Policy Analysis: Theory, Politics, and Methods
CRC Press, 2007

The study of public policy and the methods of policy analysis are among the most rapidly developing areas in the social sciences. Policy analysis has emerged to provide a better understanding of the policymaking process and to supply decision makers with reliable policy-relevant knowledge about pressing economic and social problems.

Presenting a broad, comprehensive perspective, the Handbook of Public Policy Analysis: Theory, Politics, and Methods covers the historical development of policy analysis, its role in the policy process, and empirical methods. The handbook considers the theory generated by these methods and the normative and ethical issues surrounding their practice.

Big Data Marketing
By Lisa Arthur
John Wiley & Sons, Inc., 2013

Leverage big data insights to improve customer experiences and insure business success. Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

Show Me the Numbers: Designing Tables and Graphs to Enlighten
By Stephen Few
Analytics Press, 2012

Most presentations of quantitative information are poorly designed—painfully so, often to the point of misinformation. This problem, however, is rarely noticed and even more rarely addressed. We use tables and graphs to communicate quantitative information: the critical numbers that measure the health, identify the opportunities, and forecast the future of our organizations. Even the best information is useless, however, if its story is poorly told. This problem exists because almost no one has ever been trained to design tables and graphs for effective and efficient communication. Show Me the Numbers: Designing Tables and Graphs to Enlighten is the most accessible, practical, and comprehensive guide to table and graph design available.

Tenants or Guests, Brokers or Clients, Vendors or Partners
By Michael J. Lipsey, Rusty Fischer and Karen L. Poirier
Lipsey Publishing Company, 2004

Tenants or Guests addresses the paradoxical need to provide more service to an increasingly sophisticated customer, while dealing with the corporate issue of profitability, budgetary constraints, and a challenging market. The goals of Tenants or Guests are numerous, but the key objective is to implement a service culture so embedded in principles of excellence as to encourage existing clients to seek out and request only those properties that are owned and/or operated by your organization, attract new customers, and develop a reputation that induces existing and prospective customers to do business with you in the future.

Off Balance: Getting Beyond the Work-Life balance Myth to Personal and Professional Satisfaction
By Matthew Kelly
Hudson Street Press, 2011

One of the major issues in our lives today is work-life balance. Everyone wants it; no one has it. But Matthew Kelly believes that work-life balance was a mistake from the start–because we don’t really want balance; we want satisfaction. Kelly lays out the system he uses with his clients, his team, and himself to find deep, long-term satisfaction both personally and professionally. He introduces us to the three philosophies of our age that are dragging us down. He shows us how to cultivate the energy that will give us enough battery power for everything we need and want to do. And finally, in five clear steps, he shows us how to use his Personal & Professional Satisfaction System to establish and honor our biggest priorities, even if we spend a lot more time on some of the lesser ones.

Big data: A Revolution that Will Transform How We Live, Work, And Think
By Viktor Mayer-Schonberger and Kenneth Cukier
Eamon Dolan/Houghton Mifflin Harcourt, 2013

A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.

Marketing and Selling to Generation X: A Unique Generation of Home Buyers
By Ashley Christofferson-Cunningham and David Cathey
BuilderBooks, National Association of Home Builders, 2002

Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes. This great new book helps improve sales by serving the needs of this new generation of home buyers.