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New eBooks – April 2014

NAR members and Association staff can borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.

Members can also borrow up to three books for 30 days from the Library Catalog for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.

Infographics
by  Jason Lankow, Josh Ritchie and Ross Crooks

In today’s fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content–such as infographics and data visualization–can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.

Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.

Back to the Future
by Karl Besel and Viviana Andreescu

Back to the Future explores new urbanism and urban revitalization within the context of public policy trends such as regional governance and the role of nonprofits. The purpose of this book is to provide students and professionals alike with a context for examining the beginnings of new urbanism, as well as to illustrate how this movement has become a nationwide trend in response to changing demographics and the real estate crisis. The book primarily utilizes comparative case studies within both inner city and suburban areas. While a growing number of articles have been written on both suburban and inner city new urbanist communities, few books have connected new urbanism to its roots in historical preservation communities. This book distinguishes itself from other works by assessing the commonalities between greenfield (suburban) new urbanist development and inner city (redevelopment) projects.

Born Digital: Understanding the First Generation of Digital Natives
by John Palfrey and Urs Gasser

The first generation of “Digital Natives”—children who were born into and raised in the digital world—are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world they’re creating going to look like?In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present—and shape the digital future.

Community Planning: How to Solve Urban and Environmental Problems
by Stephanie B. Kelly

Community Planning: How to Solve Urban and Environmental Problems covers the basic theoretical principles of community planning and how planning has evolved in the United States. The book defines the interdisciplinary nature of the field, identifies the forces that shape the planning process, and explains the sub-specialized areas of community planning. Throughout the text, the author draws connections between the theoretical principles of planning and their practical applications, leading to an emphasis on the essential skill that links theory to implementation and practice— problem solving. After reading each chapter and corresponding exercises, students learn to link the theoretical concepts with real world planning problems on their campus, downtown, and hometowns. Community Planning: How to Solve Urban and Environmental Problems provides students with an understanding of the events that shape community planning, the particular forces that impact the planning process, and the knowledge that is needed to link content areas together to solve planning problems.

Delivering Effective Social Customer Service
by Martin Hill-Wilson and Carolyn Blunt

Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centers were born. It is taking customers and organizations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed.

Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave?

Social Customer Service has become Marketing’s R&D lab and a listening hub for the rest of the organization. It is now where corporate reputations are most likely to be won and lost.

The End of Membership as We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century
by Sara Sladek

How new membership models can help associations survive and thrive in today’s evolving environment. The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.

Return on Impact: Leadership Strategies for the Age of Connected Relationships
by David Nour

Strategies for setting your association apart in today’s socially enabled world. Access to information is instantaneous. Social tools put professional networks within arm’s reach. What are the leadership strategies that will allow your organization to create and support differentiating value and nurture ongoing relationships with your members? In Return on Impact: Leadership Strategies for the Age of Connected Relationships, Nour charts the implications of a socially enabled world and the reinvention—in structure and governance, talent acquisition, listening practices, and business and revenue models—that leaders of organizations must undertake to fuel growth in the next decade.

More than another tactical book on social media or particular networking tools, Return on Impact is a strategy resource for associations designed to show you what will set your association or membership organization apart.

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