New eBooks – October 2014

NAR members and Association staff can borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.

Members can also borrow up to three books for 30 days from the Library Catalog for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.

luxurySelling Luxury Homes
by  Jack Cotton, Jr.

This book shows you how to catapult yourself to the top of the luxury real estate market with proven, practical strategies that work for anyone. Be the one listing and selling the top 10% properties in your market. Success at this level is all about relationships—the kind you can start creating today. Selling Luxury Homes shows you how to become the trusted advisor to high net-worth buyers and sellers who call on you for help with all their real estate needs. Jack Cotton has over three decades of success in the luxury real estate. Now you can learn his proven methods for finding and cultivating high-end buyers and sellers in your area, without any prior connections or networking in place. His practical, step-by-step guidelines also help you master the top negotiating techniques required to succeed in this market. Learn the details that make the difference between getting in the door and looking in from the outside.

brandingComplete Branding: A Guide to Branding on the Internet and through Social Media

Practically every single individual today loves social media, and perhaps most of us can’t live without it. There is some truth about it being an essential part of life, but not all people know how important it is when it comes to building your brand. Social media isn’t just for fun, social interaction, and keeping up to date with the latest news and trends. It can also be a very powerful tool for online branding. In this guide, you will see: – How to define the rules – The importance of a name – How to use publicity to your advantage – The importance of keeping your company name separate from your product names. – Social marketing strategies to expand your brand’s exposure – Why you don’t want to be a stuck up brand? – When to think locally and when to think globally – And more…

broker21 Things I Wish My Broker Had Told Me
by Frank Cook

In the second edition of this best-selling book, Frank Cook provides even more hands-on advice from top-producing real estate professionals to help new agents get their start, or maintain, a successful career in real estate. The second edition offers practical tips for fast-tracking your first transaction, developing a marketing strategy, successfully dealing with competitors and much more.

succeedHow to Succeed with NLP: Go from good to great at work
by Anne Watson

Ever wondered how some people always manage to succeed? Well wonder no longer, How to Succeed with NLP examines exactly how those people do it and breaks down everything you need to know to emulate their success. This energising book shows you how to change your mindset and alter your behaviour to become the most valuable asset in your company. The NLP techniques will provide any ambitious, eager person with the perfect toolkit to get ahead. You will learn how to; increase your confidence, improve your influencing skills, handle conflict situations, dispel anxious feelings, trust your intuition, create a rapport with others, be more effective in your communication, understand and use body language, define the results you want and set about achieving them.

foxThe Selling Fox: A guide for dynamic sales performance
by Jim Holden

Holden’s Power Base Selling went far beyond the simple art of persuasion and turned good salespeople into great salespeople. Now Holden introduces the next step in the salesperson’s professional evolution. Power Base Selling established the process for effectively engaging and defeating competition. The Selling Fox will show you how to fully execute that process. You’ll not only fend off the competition, you’ll de-install them from accounts, becoming the ultimate sales performer – the Selling Fox.

persuasionCovert Persuasion: Psychological tactics and tricks to win the game
by Kevin Hogan and James Speakman

Covert Persuasion synthesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything. Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn’t mean these techniques are sneaky or underhanded. They aren’t! You aren’t tricking anyone; you’re simply using all your abilities to encourage them to make the choice you want them to make. It’s not unfair or underhanded — it’s just powerful, practical, and effective.

socialHow to Become a Top Social Influencer
by Cassandra Fenyk

Interested in becoming a social influencer and learning social media marketing for your business? Successful social media influence has become an advanced tactic of social media marketing. Facebook and Twitter are just the tip of the social media network iceberg. This guide shares some of the ideas and lessons of the top social media influencers including: – The sure-fire ways to establish your social media presence – Methods to build and maintain your social media following – When it might be beneficial to create multiple social media networks – If you may benefit from joining in online social communities – The value of using the right account management tool to manage your social media network – And more If you want to increase traffic to your website, sell more products, or just start a trend, then you need to be a top social influencer. Read this book today and start influencing your tomorrow.