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New eBooks – December 2014

NAR members and Association staff can borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.

Members can also borrow up to three books for 30 days from the Library Catalog for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.

lettersBusiness Letters & Emails Made Easy
by David Crosby

An invaluable source of 198 drafted, annotated business letters and emails covering a wide range of business situations… so you’ll never again have to sit in front of your PC wondering how you should word a letter about a business agreement, write a business email or how to word a business proposal. Business letters and emails can really help oil the wheels of commerce. But writing business letters and business e-mails can take so long, as you carefully word each paragraph. Why bother? Business Letters & Emails Made Easy provides your business with ready-made business letter templates and business e-mail templates that you can quickly adapt for every conceivable business situation.

1212 Secrets Luxury Homes Buyers Know That You can Use Today
by Jack Cotton, Jr.

What do the people living in that mansion know that you don’t know? And how did they get there? Is there some other secret to their home buying success? Yes! Get ready for an inside look at the 12 personal and financial habits of the people living in the kind of home you would like to own. Whether it’s your first home, vacation home, or ultimate dream home, these 12 Secrets are your step-by-step plan for buying your dream home like the luxury home buyer does, not just someday—but by the deadline you set.

marketerThe Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful plans that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

powerThe Power of Understanding People
by Dave Mitchell

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others’ unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved.

socialQuick Win Social Media Marketing
by Annmarie Hanlon

Quick Win Social Media Marketing is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. It’s also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates that can be adapted. It contains the answers to the most frequently asked questions about social media – with sensible tips on how to adapt your business.

starThe Star Factor
by William Seidman and Richard Grbavac

In every company, a select few produce more, sell more, and deliver better results. These stellar performers consistently outshine their peers—and achieve more than most would believe possible. If only these people could be cloned! The Star Factor delivers the next best thing: a unique system for unlocking their wisdom, transforming that knowledge into actionable steps, and helping other employees internalize these new attitudes and behaviors, bringing much-needed change to the whole organization. The book’s proven Affirmative Leadership methodology has produced astonishing results for companies in a range of industries: The world’s largest semiconductor manufacturer doubled its accuracy rate for inventory management forecasting; and a top fast food chain dramatically reduced its employee turnover. Supported by recent breakthroughs in neuroscience, including research on motivation, learning, and achievement, The Star Factor presents a sustainable, people-centered system to build a culture of greatness that starts with the stars and spreads to every corner and every level of the organization.

zenThe Zen of Social Media Marketing
by Shama Kabani

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana.

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