New Books – January 2015

NAR members and Association staff can borrow up to three books for 30 days from the Library for a nominal fee of $10.

Members and staff can also borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.

makingdifferenceMaking a Difference: Stories of Vision and Courage from America’s Leaders
By Capt. Chesley “Sully” Sullenberger with Douglas Century
Harper Collins Publisher, 2012

At a time of political polarization and economic turmoil, we yearn for superior leadership. Few have demonstrated this trait better than Captain “Sully” Sullenberger, a man who embodies the core values that are at the heart of America: responsibility, optimism, integrity, loyalty, and compassion. In this follow-up to his bestselling memoir, Sullenberger engages nearly a dozen distinguished Americans to explore the nature of leadership, what it means, what it takes, and how it can be fostered and developed in all of our lives.

buyorrunBuy or Run: I’m a Real Home Inspector Not a TV Celebrity!
By Bruce McClure
The Inspectors International Press, Inc., 2013

Drawing on 15 years of experience from an industry insider in both home inspection and real estate, this important exposé offers prospective home buyers an honest perspective on the questionable relationship between many realtors and home inspectors. By showcasing “who’s really working for who” and what they should be doing (or not doing) for their clients, the book educates buyers how to choose professionals who are truly working in their best interest while outlining what a home inspection is and isn’t. With consumer protection as its primary goal, the book shows home buyers throughout North America how to correctly invest in homes that will prevail as an asset rather than a liability.

mouseWord of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
By Marc Ostrofsky
Simon & Shuster, 2013

Technology changes so fast that it’s easy to be intimidated by it. Our personal choices and business decisions are increasingly driven by digital “word of mouse”— and it’s essential to our success and satisfaction to take control of the gadgets, apps, and trends that are shaping our world. Bestselling author and trend watcher Marc Ostrofsky is here to help. In this groundbreaking new book, Ostrofsky reveals the ways that new technologies implant themselves in our daily lives and how we can easily take advantage of them to live, learn, buy, sell, work, play, communicate, and socialize better. Word of Mouse gives you the tools you need to conquer information overload—and puts you in the driver’s seat of the world’s most potent technologies.

socialsellingThe Art of Social Selling
By Shannon Belew
American Management Association, 2014

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions …and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening. Complete with a chapter dedicated to capturing mobile sales – a segment poised to explode as the adoption of smartphones and tablets grows – The Art of Social Selling is essential reading for every sales professional.

letters5 Minutes to More Great Real Estate Letters
By John D. Mayfield
Cengage Learning, 2012

A Quick Time Saver & Money Maker – All in One! Successful real estate agents must target their marketing messages to persuade more prospects and generate sales. The fast pace and increased competition of real estate demands it! That’s why John Mayfield, the Real Estate Tech Guy, has expanded on his best-selling first edition to deliver another 200+ ready-to-use or customizable marketing messages – because time is money. This second edition covers timeless topics such as prospecting and client-closing, but also includes e-mail and drip marketing campaigns along with contemporary and niche correspondence. New topic areas include foreclosures, short sales, price reductions and much more. Each is ready to use or customize directly from the included CD.

realtimeReal-Time Marketing & PR
By David Meerman Scott
Wiley & Sons, Inc., 2010

Real-time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing & PR and get a clear path to navigate and succeed in the changed business landscape. In this eye-opening follow-up to the bestselling The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.

winnersWhere Winners Live
By Dave Porter and Linda Galindo with Sharon O’Malley
Wiley & Sons, Inc., 2013

Be accountable and achieve success Personal accountability is the secret weapon of every successful sales professional. It is the secret weapon of Where Winners Live co-author Dave Porter, who became the owner and CEO of Baystate Financial Services at age 35 and grew it into a $100 million-a-year business over the next 15 years. It is the secret weapon of Where Winners Live co-author Linda Galindo, who transformed herself from the self-proclaimed Queen of Victims into an entrepreneur, business coach, consultant and speaker whose typical audience numbers 500 or more. Like all highly accountable professionals, these authors live Where Winners Live, an achievement they say is available to everyone. Written in a no-excuses tone and filled with personal stories and practical exercises, their book offers readers the non-negotiable, high-performance behaviors of the sales trade and tried-and-true best practices for success. Exposes the key difference between top-earning sales professionals and those who struggle to make their numbers every quarter Outlines the three critical characteristics of personal accountability: responsibility, self-empowerment, and ownership of results after the fact Explores personal accountability from the perspective of both leaders and rank-and-file sales professionals Where Winners Live shows readers the most effective way to hold themselves and others accountable.