New Books – February 2015

NAR members and Association staff can borrow up to three books for 30 days from the Library for a nominal fee of $10.

Members and staff can also borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.

zillowZillow Talk: The New Rules of Real Estate
By Spencer Rascoff and Stan Humphries
Hachette Book Group, 2015

How do you spot an area poised for gentrification? Is spring or winter the best time to put your house on the market? Will a house on Swamp Road sell for less than one on Gingerbread Lane? The fact is that the rules of real estate have changed drastically over the past five years. To understand real estate in our fast-paced, technology-driven world, we need to toss out all of the outdated truisms and embrace today’s brand new information.

gameGame Changers: The Unfounded Fears and Future Prosperity of the Residential Real Estate Industry
REAL Trends, Inc., 2014

Never before has the residential real estate industry been more under threat. Technology isn’t the only culprit; other factors include changing demographics, increased government regulation, and growing pressures on brokerage profitability. Game Changers examines and dissects the major challenges, discusses their implications – and proposes solutions. From the changing needs of the Millennials, to the segmentation of the agent force, to the impact of technology, Game Changers offers the seasoned perspective of dozens of industry leaders and successful producers nationwide.

trendsSwanepoel Trends Report, 2015
Realsure, Inc., 2014

The annual Swanepoel Trends Report provides more research, more objective strategic thinking, more stats, more facts and more vision about the future than any other book or report in the real estate industry.  No report provides more strategies, scenarios, stats and solutions about the changes, trends and business models impacting the residential real estate industry.  If you are a serious player in the industry on any level – broker, owner, manager, franchisor, franchisee, association executive, association leader or top producing agent – this is the most comprehensive information you will get in one place.

tenThe Ten Faces of Innovation: IDEO’s Strategies for Beating the Devil’s Advocate & Driving Creativity Throughout Your Organization
By Tom Kelley and Jonathan Littman
Doubleday, 2005

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil’s advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

powerSwanepoel Power 200
Realsure, Inc., 2014

These are the leaders of our industry. They are the drivers! They are the ones making the biggest difference! Leadership is about showing the way, especially during times of change. It’s about enabling and empowering your team to succeed at higher levels and beat out the competition. Change the rules. Create new opportunities. Buy your competitor. Maximize your revenue. These leaders have done that … and in spades! What makes the Swanepoel POWER 200 (SP200) unique is that we have integrated in one list all the different types of leaders in the real estate industry, even though they succeed and/or serve in different sectors of our industry. Some have entrepreneurial power or financial strength, some hold high office and have positional power, while others have political clout and some have personal power.

valueAbsolute Value
By Itamar Simonson and Emanuel Rosen
Harper Business, 2014

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes.

sellingDuct Tape Selling: Think Like a Marketer, Sell Like a Superstar
By John Jantsch
Harper Business, 2014

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team.

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