Forbes recently ran an article on tips for mastering social media for small businesses that got me thinking about all the great resources National Association of REALTORS® makes available to its members in order to optimize their time and use of social media technology.
Sean MacEntee, content low, 2010 uploaded via Flickr, Creative Commons License
One of the biggest obstacles can be content. People worry that they don’t have time to write articles or blog entries that their clients would find useful. Or they dread the idea of having to come up with ideas for content all the time, but as a REALTOR® you have access to REALTOR® Content Resource (RCR), the members-only side of HouseLogic. RCR provides ready-to-use articles about home ownership that you can share with your clients easily via Facebook, Twitter, email, your own website, or as handouts. HouseLogics’s staff of professional writers creates the content for you, organizes it by topics and by seasons, so you can find relevant articles to share quickly. You can even add automatically updated content to your website or blog.
Want more help with social media? Our current MVP+ offer is a free download of Social Media for REALTORS®: Facebook for the action of “Liking” the HouseLogic Facebook page. The offer is valid through July 15, 2015 and the download is available until August 15, 2015. If you are unfamiliar with our Member Value Plus Program, check out the MVP+ page for details.
Mark Kens, Social Media Cloud by Techndu, 2012 uploaded via Flickr, Creative Commons License