Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Think #Digital First is a step-by-step guide designed for creative entrepreneurs, business owners, and sales and marketing managers that shares the importance of having the right mindset to focus on technology, sales and marketing. Understanding your strengths to building the right team around you and knowing the different platforms, social networks and the right digital tools are so important when marketing your brand online, saving time and getting sales to grow your business. Warren Knight is the co-founder of Gloople, the UK’s first “Social Sharing” eCommerce platform.
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company’s credibility and brand . . . if you know the tricks of the trade.
The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you’re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed.
In The Power of Habit, Pulitzer Prize–winning business reporterCharles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Practical how-to information for conservation-minded urban-planning professionals is provided in this invaluable guide. The importance of natural lands or open space in master-planned communities—either in the suburbs or on the edge of existing cities—is thoroughly explained and coupled with examples of conservation-oriented housing developments that incorporate this key component.
Organizations that don’t take steps to address future talent needs at all levels will face certain disruptions, and even disasters, when key employees leave.
Covering best practices, current trends, and the latest technology, the fifth edition also features new and revised material on: succession planning for small businesses and nonprofits; replacement planning; transition management; downsizing; international issues; mergers and acquisitions as a talent strategy; and succession planning for technical positions as well as roles built on longstanding social relationships.
What does it take to lead the successful turnaround of four consecutive organizations? What does it take to run a $4 billion business in Detroit as the city struggles to emerge from municipal bankruptcy and its worst ongoing crisis ever? What does it take to be a female CEO who has come up against discrimination and personal attack? It takes Unconventional Leadership, a style of leadership based on confronting reality and leading headlong through adversity. In this inspiring story, Nancy Schlichting, the CEO of Henry Ford Health System, reveals her unique strategies that drive success: maintaining a focus on people, creating a culture of innovation and reinvention, and embracing diversity as a key strategy for growth.