Business Coaches

There are many reasons to turn to a coach. We seek out coaches to elevate teams to the next level; we hire coaches to teach us how to evaluate life choices; and we engage coaches to personally tailor plans to our needs for efficient results. Sometimes we call them coaches, other times we call them trainers, mentors, consultants, or experts. There will always be those who purport themselves to be experts in a field, so it follows that we would turn to them to improve our game, whatever that game may be. In fact, a local board recently contacted NAR Library to look into the benefits of hiring business coaches to improve brokerages’ and individual agents’ performances.

Daniel Borman 2011Daniel Borman/flickr/2011

Not everyone is on board with the idea of hiring a business coach. Not every person who claims to be a coach is legitimate, and you stand to be sold on more than you need, so it is important to vet coaches before hiring. That being said, if you do find a legitimate business coach, you stand to gain a great deal. As is detailed by Armela Escalona, a business coach can act as a mentor, giving you insight to the field based on extensive experience. She also suggests that a good coach can help you to identify your strengths and weaknesses, and groom you for success.

Others suggest looking into business coaching early in your career to get a jump start on the competition. New agents stand to benefit more than seasoned ones, learning how to gain leads, close sales, and develop their careers. The return on investment of hiring a coach should be considered if you are hesitant. It is not for everyone, but some REALTORS® have had very good experiences with their coaches and say that the benefits could be “tangible and immediate.”

Still weary? Look up blogs of business coaches to gleam some free advice. REALTOR® Mag has a regular contributor, Jared James, whose articles could be of use. NAR Library also has additional articles and resources on the topic. If you are new to real estate, take a minute to look through our Field Guide to Being a New REALTOR®. Please reach out to us with any questions!

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Abby Creitz

Manager, NAR Library & REALTOR® University Librarian

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