Holiday Outreach and Marketing

The lights are up on Michigan Avenue, the Christkindlmarket is open in Daley Plaza, and Sears Tower (no, we won’t call it Willis) is lit up with red and green – the holiday season is in full force here in Chicago! As important as it is to stay in touch with clients all year long, the holidays are a natural time for REALTORS® to reach out to their contacts. Traditional methods, such as holiday cards and other mailers are suitable and effective in certain circles, but maybe it’s time to do something a little different to catch the attention of a wider audience.

Matt Buck 2008 Matt Buck/flickr/2008

Use Facebook, Twitter, Instagram or Snapchat to thank your clients with holiday themed greetings, or to suggest holiday events or home tips. Switch out your banners or profile pictures for festive and seasonal themes. Take advantage of popular hashtags during the holiday season to make your brand part of a larger conversation, and encourage your followers to share your posts.

Don’t forget to market IRL. Organize clients to volunteer for your favorite charity, or share your own volunteer experience with your clients. Consider hosting a holiday party or event for clients. You could even pair up with vendors you commonly work with to offset costs of an event. Of course, remember to behave if you throw or attend any parties this season!       

If you are inclined to send gifts to your clients, don’t overlook your REALTOR® Benefits Program Partner Members’ Gift Galleria, where you can find a wide assortment of products at exclusive prices, and earn points as you go. Another REALTOR® Benefits Program Partner, Multi Merchant Prepaid Card is exclusive to members and gives you 5% savings (i.e., buy a $100 card for only $95).

Tell us, what do you do to reach out to clients during the holiday season?

Keep in touch and informed: Follow Information Services on Twitter (@asknar) and Facebook (NAR Information Services). Contact us next time you have a research project or question toll-free at 800.874.6500,, Skype narinfoservices, or text AskNAR to 66746.

Update: Members’ Gift Galleria and Multi Merchant Prepaid Card are no longer available through the REALTOR Benefits® Program. For questions, please call NAR’s REALTOR Benefits® Help Line at 800-627-5233.

Abby Creitz

Manager, NAR Library & REALTOR® University Librarian

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