Author Archive

Neighborhood Farming: Advice from Your Peers

Lead generation and neighborhood farming are two topics we receive many questions about in Information Central. Recently, the NAR LinkedIn Group featured an insightful discussion on this topic, with experienced and successful REALTORS® across the country sharing their expert...

Lead Management Tools

Twice last week the NAR Library received requests for lead and office management tool suggestions, so we thought it an opportune time to share our findings. The first tool we’ll mention is our benefit partner relay® which advertises as...
December 18, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Real Estate Websites

Building Your Real Estate Website Recommendations from the NAR LinkedIn Group We often get the question in Information Central, “Who do you recommend to make a website for my brokerage?” Recently the NAR LinkedIn Group discussed this exact topic,...
September 5, 2014

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

Rural Versus Urban, Average Age of Homes, and Much More

Recently we received a research request from a member regarding national housing statistics and thought this presented a great opportunity to highlight some wonderful, *free* resources for housing and household statistics. For this project we researched answers to the...

Average New Home Owner Expenditures

The question regarding new home owner expenditures crops up somewhat frequently here in the NAR Library. The NAR,  NAHB, and BLS include some useful statistics to answer questions in this arena. For those not familiar with the acronyms: NAR...

Marketing the Waterfront Property

Recently we received a research request from a REALTOR® on how to market waterfront properties. Read on below for our resources, tidbits, and data findings. From REALTOR® Magazine: Marketing top-line features for luxury buyers, (REALTOR Magazine, Jan. 2011): “For...
September 6, 2012

The ABC’s of Information Savvy

With such an abundance of information on the web these days you can scarcely type a few letters into a search engine without returning dozens upon dozens of results. The challenge? Wading through the muck to find the golden...
November 9, 2010