Being a REALTOR® Archive

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Real Estate Websites

Building Your Real Estate Website Recommendations from the NAR LinkedIn Group We often get the question in Information Central, “Who do you recommend to make a website for my brokerage?” Recently the NAR LinkedIn Group discussed this exact topic,...
September 5, 2014

In the first days of WWI, an NAR president’s European tour goes awry

Summer is a time to slow down, take a break, enjoy the weather, and relax with friends and family.  For many of us, that includes a vacation away from home, and a century ago, Minneapolis REALTOR® Samuel S. Thorpe...
July 28, 2014

Graffiti and property values

Every so often the library is asked to confirm or locate a report attributed to NAR that says graffiti lowers property values by 15 to 20 percent. Unfortunately this report does not exist, at least to the best of...
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February 10, 2014

How “Uncle Sam’s Big Ditch” inspired the real estate industry in 1914

One of the premiere events for Americans a century ago was the long-awaited opening of the Panama Canal. Initially started by France in 1881, the United States took control of the project in May 1904, shortly after Panama declared...
February 6, 2014

In 1952, overwhelming open house success with a car and some soft drinks

In the fall of 1952 a young Dallas builder promoted his new model home with a new car in the driveway. To get the new Cadillac all you had to do was buy one of Howdy Howard's Holiday...
November 1, 2013

From Milwaukee, a panoramic view of REALTORS® in 1917

In late July 1917, REALTORS® from all around the United States and Canada descended on Milwaukee, WI, site of the 10th annual convention of the National Association of Real Estate Boards.  The mayor of Milwaukee opened the convention, followed...
September 25, 2013

The Code of Ethics’ North-of-the-Border Connection

As you may know by now, 2013 is the centennial year of the REALTORS® Code of Ethics.  And this month marks the official birthday of the Code:  On July 29, 1913, at the annual convention in Winnipeg, Manitoba, NAR’s...
July 17, 2013

NAR’s first major national advertising campaign

As NAR’s annual Midyear Meetings are underway this week in Washington, DC, we took a look in the Archives to find out what happened at the Midyear Meetings half a century ago.  In 1963, the meetings were held in...
May 14, 2013

A Compendium of Resources for First-Time Home Buyers

We recently compiled a list of resources for first-time home buyers, and came up with a nice list of information from the National Association of REALTORS®, REALTOR® Magazine online, Realtor.com, and HUD. Field Guides from NAR Field Guide to...
March 28, 2013