Marketing Archive

Value of For Sale Signs

Recently a member asked us for research on the value of For Sale yard signs. Looking back on our buyer seller surveys, the value of yard signs has only increased over the last 20 years. In 1995, only 37...
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June 6, 2012

The ABC’s of Information Savvy

With such an abundance of information on the web these days you can scarcely type a few letters into a search engine without returning dozens upon dozens of results. The challenge? Wading through the muck to find the golden...
November 9, 2010

Harnessing Emerging Technologies & Video Marketing Techniques

Nearly 300 REALTORS® gathered at New Orleans’ Morial Convention Center this morning for an informative overview of new technologies and how to effectively use them in the real estate business.  The three presenters included Mike Barnett of Panorama Properties, Inc.;...

Walkable cities and changing demographics

Although we are still bouncing off the bottom of the residential real estate cycle, there will be a recovery at some point. Where will it come from and what will drive it? The Brookings Institute released a report recently...
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November 4, 2010

Relocation – details and broad strokes

Here at Information Central we are frequently asked for guidance from members looking for information on where people in their community are moving to as well as who is moving in. Generally members are either looking to prospect outside...
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June 21, 2010

Social Networking Privacy

Social networking is about sharing information, opening up your life to new people, and building a virtual community. However, this doesn’t mean you shouldn’t keep your eyes open. As social networks like Facebook and Twitter become an integral part...
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December 2, 2009