Sales Tips & Techniques Archive

Business Coaches

There are many reasons to turn to a coach. We seek out coaches to elevate teams to the next level; we hire coaches to teach us how to evaluate life choices; and we engage coaches to personally tailor plans...
July 27, 2016

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Marketing the Waterfront Property

Recently we received a research request from a REALTOR® on how to market waterfront properties. Read on below for our resources, tidbits, and data findings. From REALTOR® Magazine: Marketing top-line features for luxury buyers, (REALTOR Magazine, Jan. 2011): “For...
September 6, 2012

Overpriced and no showings?

Here at NAR Information Central we frequently get asked to verify statements such as “If you have been listed for 14 days and have no showings, that means your home is overpriced.” Or someone has seen that NAR said...
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August 20, 2012

Getting Creative with Yard Signs

Not haunted.  Indoor plumbing.  Love shack, baby. Phrases not normally seen on For Sale signs.  An article in the Wall Street Journal Developments blog highlights the marketing idea of Jake Palmer, a Canadian real estate agent. He likes using...
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July 3, 2012

Staging Advice from Emily Post

SEPTEMBER 2009 — “The requirement of a house of charm is that it shall be completely satisfying to live in.” So wrote American etiquette expert Emily Post in September, 1943, for the National Real Estate Journal. “Comfort …means perfect...
September 9, 2009

Selling during the holidays

While the holiday season sees the least amount of home shoppers during the year, people who are looking now generally are more motivated to find a home quickly. While juggling the demands of shopping, parties, cookie baking and relatives...
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December 15, 2008

Surviving & Thriving in a Slowing Market

Every market has its ups and downs, and real estate is certainly no exception. When a hot housing market begins to cool down, REALTORS®, sellers and buyers all need to readjust their strategies and expectations. This Field Guide offers...
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October 15, 2008

Dealing with Stigmatized Property

Do you dare disclose if there is murder or mayhem at your listing? What are the professional and logistical challenges if there is a well publicized ghost on your next property? Don’t despair, help is here! This updated Field...
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August 22, 2008