Marketing Archive

What We’re Reading: July 18-22

Diet, virtual commute, marketing incentive, gaming, amenities, repurposed spaces, history, digital migration, climate change, and a lost colony. Healthier eating is on our minds during the summer. Here are some small things we can do to eat smarter.  Olearys/flickr/2012...
July 22, 2016

New and Updated in the Library – July 2016

The following Field Guides have recently been updated in the Library: Women Homebuyers According to the 2015 Profile of Homebuyers and Sellers, married couples have the higher household but first time home buyers are more than likely to be...
July 8, 2016

Virtual Real(ity) Estate

Written by Anne-Marie Siudzinski What is the next technology to revolutionize the real estate world? Virtual reality (VR), of course.   Put yourself in this situation: you own a company in Shanghai and want to expand to the United...
April 13, 2016

Graphics for Home Sellers

One of the most challenging aspects of working with home sellers is helping them understand the necessity of pricing a home for sale at fair market value. Fair market value is defined as: “The most probable price for which...
March 12, 2015

Neighborhood Farming: Advice from Your Peers

Lead generation and neighborhood farming are two topics we receive many questions about in Information Central. Recently, the NAR LinkedIn Group featured an insightful discussion on this topic, with experienced and successful REALTORS® across the country sharing their expert...

Lead Management Tools

Twice last week the NAR Library received requests for lead and office management tool suggestions, so we thought it an opportune time to share our findings. The first tool we’ll mention is our benefit partner relay® which advertises as...
December 18, 2014

Millennials and the Curated Web

and Why I Chose Pinterest over Google When looking for a squash recipe for this Thanksgiving, I turned to Pinterest instead of Google. “Why?” you might ask. I turned to Pinterest because it is part of the curated web....
December 8, 2014

Business Letters Guides from our eBook Collection

We’ve recently beefed up our eBook collection on business letters. If you’re looking for some ideas to help you craft the perfect prospecting letter, expired listings notice, or other client communications, be sure to check out some of these...
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November 6, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014