Marketing Archive

Virtual Real(ity) Estate

Written by Anne-Marie Siudzinski What is the next technology to revolutionize the real estate world? Virtual reality (VR), of course.   Put yourself in this situation: you own a company in Shanghai and want to expand to the United...
April 13, 2016

Neighborhood Farming: Advice from Your Peers

Lead generation and neighborhood farming are two topics we receive many questions about in Information Central. Recently, the NAR LinkedIn Group featured an insightful discussion on this topic, with experienced and successful REALTORS® across the country sharing their expert...

Lead Management Tools

Twice last week the NAR Library received requests for lead and office management tool suggestions, so we thought it an opportune time to share our findings. The first tool we’ll mention is our benefit partner relay® which advertises as...
December 18, 2014

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

Marketing the Waterfront Property

Recently we received a research request from a REALTOR® on how to market waterfront properties. Read on below for our resources, tidbits, and data findings. From REALTOR® Magazine: Marketing top-line features for luxury buyers, (REALTOR Magazine, Jan. 2011): “For...
September 6, 2012

Getting Creative with Yard Signs

Not haunted.  Indoor plumbing.  Love shack, baby. Phrases not normally seen on For Sale signs.  An article in the Wall Street Journal Developments blog highlights the marketing idea of Jake Palmer, a Canadian real estate agent. He likes using...
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July 3, 2012

Value of For Sale Signs

Recently a member asked us for research on the value of For Sale yard signs. Looking back on our buyer seller surveys, the value of yard signs has only increased over the last 20 years. In 1995, only 37...
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June 6, 2012

The Discount Experience

Last week we mentioned an article that compared Apple stores to Sears. This week, Forbes has an article that, in part, compares Best Buy to Amazon. Mostly the article is just about the gradual failure of another big box...
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January 4, 2012