Marketing Archive

Prestige for REALTORS® in 1941

In the summer of 1941 the Philadelphia Real Estate Board began a new campaign promoting the word REALTOR®. One of the goals was “to create a better and wider public understanding of the significance of this term,” wrote Board...
September 6, 2011

Relocation – details and broad strokes

Here at Information Central we are frequently asked for guidance from members looking for information on where people in their community are moving to as well as who is moving in. Generally members are either looking to prospect outside...
June 21, 2010