Research Tips Archive

“Questions about Real Estate” Reveals Members’ Research Needs from 80 Years Ago

Have you ever wondered what the most common reasons are for selling a home?  Or how smart home devices impact resale value? The librarians at NAR can help you find the answers through our research request service, a member...
July 6, 2017

Property Value Impact

Raise your hand if you watch Fixer Upper or Flip or Flop on HGTV! (I’ll bring my hand down, so I can type more efficiently.) It is amazing what can be accomplished with imagination, interior design skills, ingenuity, and...
October 20, 2015

Neighborhood Farming: Advice from Your Peers

Lead generation and neighborhood farming are two topics we receive many questions about in Information Central. Recently, the NAR LinkedIn Group featured an insightful discussion on this topic, with experienced and successful REALTORS® across the country sharing their expert...

Developing a Marketing Plan

Adapted from an image by Daniela Vladimirova (CC License) In the first article of this two-part series, we covered the basics of developing a marketing budget and gathering market research (access part 1 here). In this second article we...
September 11, 2014

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Graffiti and property values

Every so often the library is asked to confirm or locate a report attributed to NAR that says graffiti lowers property values by 15 to 20 percent. Unfortunately this report does not exist, at least to the best of...
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February 10, 2014

A FREE product that’s really worth something

NAR’s research group puts out lots of great reports. Some are free and some you have to pay for. Probably THE MOST POPULAR report is the annual NAR Profile of Buyers and Sellers. Here’s where you’ll find ‘where buyers...
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January 7, 2014

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

Conversion Ratios and Cold-Calling

A member called us this week asking how many cold-calls would she need to make a week to be successful. Not such an easy question as a lot of factors come into play – what is successful? How good...
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April 5, 2013

A Compendium of Resources for First-Time Home Buyers

We recently compiled a list of resources for first-time home buyers, and came up with a nice list of information from the National Association of REALTORS®, REALTOR® Magazine online, Realtor.com, and HUD. Field Guides from NAR Field Guide to...
March 28, 2013