Statistics Archive

Home Size & Energy Use

Who among us has chosen one appliance over another because it is Energy Star certified? We feel a sense of pride when we make such a noble choice for the environment, or, you know, for our wallets. A lot...
December 30, 2015

NAR 2015 Commercial Member Profile

National Association of REALTORS® released its 2015 Commercial Member Profile last week. This infographic uses data from the 2015 Commercial Member Profile. The Commercial Member Profile describes the business activities, demographics and information needs of NAR members who are...
June 23, 2015

Graphics for Home Sellers

One of the most challenging aspects of working with home sellers is helping them understand the necessity of pricing a home for sale at fair market value. Fair market value is defined as: “The most probable price for which...
March 12, 2015

What We’re Reading: Feb 21-27

Social data in rankings, never miss a free ice cream again, and how about a box of snow? We know what you’re thinking “another top 10 city list?” However, what is most interesting about this 10 most creative cities list is the...
February 27, 2015

Finding Information About Your Market

Frequently we receive marketing related questions in the NATIONAL ASSOCIATION OF REALTORS® Library such as “What percent of the total budget should be allocated to marketing?” or “To which channels should those marketing dollars be directed?”, “What sources are...
September 10, 2014

Graffiti and property values

Every so often the library is asked to confirm or locate a report attributed to NAR that says graffiti lowers property values by 15 to 20 percent. Unfortunately this report does not exist, at least to the best of...
February 10, 2014

A FREE product that’s really worth something

NAR’s research group puts out lots of great reports. Some are free and some you have to pay for. Probably THE MOST POPULAR report is the annual NAR Profile of Buyers and Sellers. Here’s where you’ll find ‘where buyers...
January 7, 2014

Real Estate Videos: Are They Worth the Effort?

We received a research request in the NAR Library on whether real estate listing videos prove worthwhile and of equal (or greater) value to photos. The answer to this question is somewhat subjective—what is true for one agent in...
November 13, 2013

Rural Versus Urban, Average Age of Homes, and Much More

Recently we received a research request from a member regarding national housing statistics and thought this presented a great opportunity to highlight some wonderful, *free* resources for housing and household statistics. For this project we researched answers to the...

Conversion Ratios and Cold-Calling

A member called us this week asking how many cold-calls would she need to make a week to be successful. Not such an easy question as a lot of factors come into play – what is successful? How good...
April 5, 2013