Marketing Archive

What We’re Reading: Feb. 15 – Feb. 21

Haunted marketing, tax burdens by metro area, and Sir David Attenborough explains curling A New Orleans real estate broker has been getting lots of attention since George Takei posted a photo on social media Monday of a real estate...
February 21, 2014

What We’re Reading: Aug. 31 – Sept. 6

In-your-face rental signs, iPhone 5s next week, and flu shot season How effective are your for sale or for rent signs really? German artist and self-described inventor of useless things, Niklas Roy, makes sure you notice the for rent...
September 6, 2013

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

What We’re Reading: July 6 – July 12

eBook pricing, real estate infographics, and a remarkable life rediscovered on Wikipedia Apple lost its ebook price fixing case brought by the Department of Justice. The real winner? Maybe it’s Amazon… The most interesting man in the world? This...
July 12, 2013

What We’re Reading: June 22 – June 28

Latest SCOTUS property rights case, Vegas is back, and creative ways to stand out from the crowd The Supreme Court handed down a decision Tuesday morning that’s gotten considerably less attention than this term’s blockbuster battles over same-sex marriage...
June 28, 2013

What We’re Reading: June 8 – June 14

Reverse Lead Calculator, the magic of 5, and mumbly peg The Social Media Examiner released its 2013 Social Media Marketing Industry Report recently. Inman culls 4 tips on creating a social media strategy. Maybe that strategy includes Twitter. Want more...
June 14, 2013

What We’re Reading: May 18 – May 24

Oklahoma Tornado, scratching an itch, and the next World’s Tallest Building goes up in record time Can you catch up on lost sleep? Do short naps actually work? New research suggests the answer is yes. In the wake of...
May 24, 2013

What We’re Reading: Feb. 23 – March 1

Content marketing success, interest-only mortgages, and the 5 laws of twitter The New York Times had an interesting article this week on content marketing (also covered by 1000watt blog), interviewing a fiberglass pool maker who turned his business around...
March 1, 2013

Marketing the Waterfront Property

Recently we received a research request from a REALTOR® on how to market waterfront properties. Read on below for our resources, tidbits, and data findings. From REALTOR® Magazine: Marketing top-line features for luxury buyers, (REALTOR Magazine, Jan. 2011): “For...
September 6, 2012

What We’re Reading: Aug. 25 – Aug. 31

Downpayment saving, new Kindle next week? and enormous new TVs How long will it take to save for your home? The Atlantic analyzed data to calculate times for major metro areas. They based their numbers on saving a standard...
August 31, 2012