Marketing Archive

Holiday Outreach and Marketing

The lights are up on Michigan Avenue, the Christkindlmarket is open in Daley Plaza, and Sears Tower (no, we won’t call it Willis) is lit up with red and green – the holiday season is in full force here...
November 30, 2016

Lead generation

Recently a member asked us about lead generation. Is any one program better than the other? How do I get started? And what was our advice in general? Well, as we didn’t have any first-hand experience, we researched the...
August 13, 2013

Marketing the Waterfront Property

Recently we received a research request from a REALTOR® on how to market waterfront properties. Read on below for our resources, tidbits, and data findings. From REALTOR® Magazine: Marketing top-line features for luxury buyers, (REALTOR Magazine, Jan. 2011): “For...
September 6, 2012

Getting Creative with Yard Signs

Not haunted.  Indoor plumbing.  Love shack, baby. Phrases not normally seen on For Sale signs.  An article in the Wall Street Journal Developments blog highlights the marketing idea of Jake Palmer, a Canadian real estate agent. He likes using...
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July 3, 2012

Value of For Sale Signs

Recently a member asked us for research on the value of For Sale yard signs. Looking back on our buyer seller surveys, the value of yard signs has only increased over the last 20 years. In 1995, only 37...
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June 6, 2012